Posts Tagged ‘Feature’
Why We Occasionally Say Fuck
We like a well-timed F-bomb. I like them a lot, if I’m honest. Within our professional content, though, we use them sparingly and on purpose. You may have noticed. Some of you may hate us for it. We certainly hear about it. People comment. People talk. Which, frankly, is part of the point. We don’t…
Read MoreWhen Learning Becomes Real
There’s a particular kind of madness in the corporate world where we ask people to defend their company from sophisticated cyber criminals, then hand them a slide deck with clipart padlocks and a three-question quiz at the end. It’s the equivalent of teaching someone to defuse a bomb by reading aloud from a manual. And…
Read MoreAttention Before Awareness
The ignition point Attention. That’s the game. That’s the god(dess). And until we start worshipping it, every awareness campaign that we build will collapse under its own dullness. Cyber awareness isn’t failing because employees are careless, stupid, or “the weakest link”. It’s failing because we’re not competing for their attention. Not even trying, half the…
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