Attention Before Awareness

The ignition point Attention. That’s the game. That’s the god(dess). And until we start worshipping it, every awareness campaign that we build will collapse under its own dullness. Cyber awareness isn’t failing because employees are careless, stupid, or “the weakest link”. It’s failing because we’re not competing for their attention. Not even trying, half the…

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When Learning Becomes Real

There’s a particular kind of madness in the corporate world where we ask people to defend their company from sophisticated cyber criminals, then hand them a slide deck with clipart padlocks and a three-question quiz at the end. It’s the equivalent of teaching someone to defuse a bomb by reading aloud from a manual. And…

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