Posts Tagged ‘Engagement’
The Engagement Paradox
On cyber awareness, and why it keeps failing. In cyber security, we bloody love the word “awareness”. It goes into strategies and programmes. We measure it. We report on it (kind of). We even dedicate a whole bloody month to it, worshipping the idea as if it’s an end state in its own right. And…
Read MoreWhy We Occasionally Say Fuck
We like a well-timed F-bomb. I like them a lot, if I’m honest. Within our professional content, though, we use them sparingly and on purpose. You may have noticed. Some of you may hate us for it. We certainly hear about it. People comment. People talk. Which, frankly, is part of the point. We don’t…
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